Sunday, February 5, 2012

Weekend Box Office - 2/5/12

For the weekend of Feb 3-5.

1. Chronicle - $22 million - 1 wk (Fox)
. . . 2907 screens / $7568 per screen
2. The Woman in Black - $21 - 1 wk (CBS)
. . . 2855 / $7356
3. The Grey - $9.5 ($34.76) - 2 wks (ORF) -51.7%
. . . 3208 / $2961
4. Big Miracle - $8.5 - 1 wk (Uni)
. . . 2129 / $3992
5. Underworld Awakening - $5.6 ($54.35) - 3 wks (SG) -54.7%
. . . 2636 / $2124
6. One for the Money - $5.25 ($19.67) - 2 wks (LG) -54.4%
. . . 2737 / $1918
7. Red Tails - $5 ($41.32) - 3 wks (Fox) -51.8%
. . . 2347 / $2130
8. The Descendants - $4.6 ($65.52) - 12 wks (FS) -28.2%
. . . 2038 / $2257
9. Man on a Ledge - $4.5 ($14.7) - 2 wks (Sum) -43.8%
. . . 2998 / $1501
10. Extremely Loud & Incredibly Close - $3.93 ($26.79) - 7 wks (WB) -43.8%
. . . 2505 / $1567
11. Contraband - $3.49 ($62.1) - 4 wks (Uni) -47.9%
. . . 2047 / $1705
12. The Artist - $2.57 ($20.58) - 11 wks (Wein) -22.6%
. . . 1005 / $2552

Many studios put their prestige pics in limited release in December, their entire strategy hinging on award buzz. For the most part, that's not happening. The Iron Lady and Albert Nobbs can boast Best Actress nods, but they're losing screens. The Artist is hanging in there, but it's not getting the word-of-mouth boost that benefitted the releases of The King's Speech and Slumdog Millionaire in years past.

Meanwhile the modestly budgeted genre pics are making their money back. Good reviews help. All three new wide releases rank at least 62% on the RottenTomato meter. Chronicle's telekinetic twist on the found-footage genre means we're going to get a lot more. Daniel Radcliffe's first headlining role post-Harry Potter shows the kid has a future. Big Miracle will need Dolphin Tale-level word-of-mouth to make its money back, but with four wide releases next week, I wouldn't hold my breath.

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