Sunday, May 20, 2012

Avengers bests Battleship for #1

1. The Avengers - $55.06 million ($457.08) - 3 wks (BV) -46.6%
. . . 4249 screens / $12,958 per screen
2. Battleship - $25.3 - 1 wk (U)
. . . 3690 / $6856
3. The Dictator - $17.42 ($24.46) - 1 wk (Par)
. . . 3008 / $5790
4. Dark Shadows - $12.77 ($50.91) - 2 wks (WB) -57%
. . . 3755 / $3401
5. What to Expect When You're Expecting - $10.5 - 1 wk (LG)
. . . 3021 / $3476
6. The Best Exotic Marigold Hotel - $3.25 ($8.26) - 3 wks (FS) +21.6%
. . . 178 / $18,258
7. The Hunger Games - $3 ($391.63) - 9 wks (LG) -33.4%
. . . 2064 / $1453
8. Think Like A Man - $2.7 ($85.89) - 5 wks (SG) -53.6%
. . . 1722 / $1568

So what led to the big-budget bomb that is Battleship?  Maybe its mistake was in not having any stars in it, aside from Liam Neeson in a clear supporting role.  John Carter made the same mistake with the same lead (Taylor Kitsch).  Maybe its mistake was taking a board game and turning it into an alien-invasion-at-sea movie, when the board game is about two equals squaring off.  Maybe its mistake was opening too soon after The Avengers.  Whatever the reason, critics hate it, and it's tanking stateside.  I can see why they opening earlier overseas.

The Dictator and What to Expect When You're Expecting are footnotes this summer.

The Avengers is on course to become only the fourth movie in history (the others being Avatar, Titanic and The Dark Knight) to pass $500 million domestic.

So Men in Black and The Chernobyl Diaries are poised to do well, simply because those 14-screen megaplexes won't be able to get those other non-Avengers movies off their screens fast enough.

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