Sunday, May 27, 2012

Men in Black III tops Avengers

1. Men in Black 3 - $55 million - 1 wk (Sony)
. . . 4248 screens / $12,947 per screen
2. The Avengers - $36.99 ($513.67) - 4 wks (BV) -33.5%
. . . 3918 / $9440
3. Battleship - $10.8 ($44.3) - 2 wks (U) -57.7%
. . . 3702 / $2917
4. The Dictator - $9.6 ($41.45) - 2 wks (Par) -44.9%
. . . 3014 / $3185
5. Chernobyl Diaries - $8 - 1 wk (WB)
. . . 2433 / $3288
6. Dark Shadows - $7.52 ($63) - 3 wks (WB) -40.3%
. . . 3404 / $2208
7. What to Expect When You're Expecting - $7.15 ($22.17) - 2 wks (LG) -32%
. . . 3021 / $2367
8. The Best Exotic Marigold Hotel - $6.35 ($16.55) - 4 wks (FS) +96.6%
. . . 1233 / $5150
9. The Hunger Games - $2.75 ($395.21) - 10 wks (LG) -6.8%
. . . 1421 / $1935
10. Think Like A Man - $1.4 ($88.27) - 6 wks (SG) -47.2%
. . . 786 / $1781

MiB3 did what it needed to do. It dethroned The Avengers and put itself in position to at least break even. Haven't seen any official numbers, but most speculations put its budget over $200 million. It would need then to outperform Men in Black II from ten years ago to be profitable.

In limited release Wes Anderson's Moonrise Kingdom, starring Bruce Willis, Edward Norton, Bill Murray and Tilda Swinton, did very very well, pulling in $509,000 on only 4 screens. It could be the Midnight in Paris of 2012.

The stage is set for Snow White & the Huntsman to open huge next week.

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