Sunday, July 29, 2012

Dark Knight Rises #1 again, The Watch bombs


For the weekend of July 27-29.

1.  The Dark Knight Rises - $64.08 million ($289.09) - 2 wks (WB) -60.2%
 . . . 4404 screens / $14,540 per screen
2.  Ice Age: Continental Drift - $13.3 ($114.85) - 3 wks (Fox) -34.9%
 . . . 3869 / $3438
3.  The Watch - $13 - 1 wk (Fox)
 . . . 3168 / $4104
4.  Step Up Revolution - $11.8 - 1 wk (Sum)
 . . . 2567 / $4597
5.  Ted - $7.35 ($193.62) - 5 wks (U) -26.6%
 . . . 3129 / $2350
6.  The Amazing Spider-Man - $6.8 ($242.05) - 4 wks (Sony) -37.5%
 . . . 3160 / $2152
7.  Brave - $4.24 ($217.26) - 6 wks (BV) -29.7%
 . . . 2551 / $1661
8.  Magic Mike - $2.58 ($107.59) - 5 wks (WB) -39.9%
 . . . 2075 / $4343
9.  Savages - $1.75 ($43.9) - 4 wks (U) -48.4%
 . . . 1414 / $1240
10. Moonrise Kingdom - $1.39 ($38.4) - 10 wks (Foc) -24.3%
 . . . 853 / $1626

A 60% drop in week 2 can be expected for a film that had such a big opening weekend, so The Dark Knight Rises is in good shape and could be the third movie this year to hit $400 million domestic gross, behind The Avengers and The Hunger Games.

Brave edged past Madagascar 3 to become the highest-grossing animated movie of the summer.  Ice Age 4 won't catch them domestically, but it has been a giant hit overseas.

The Watch is the disappointment of the summer.  It won't lose near as much money as Battleship, but the reunion of Ben Stiller and Vince Vaughn (Dodgeball) plus the hot Jonah Hill (21 Jump Street) should have done better.  Some can blame the Trayvon Martin case or the Aurora shootings, but it didn't look any good, and critics agreed it was terrible.

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