Box office for Friday, November 8, 2013:
1. Thor: The Dark World - $31.63 million - 1 day
2. Jackass Presents Bad Grandpa - $3.37 ($70.82) - 15 days
3. Last Vegas - $3.22 ($25.65) - 8 days
4. Ender's Game - $2.91 ($36.66) - 8 days
5. Free Birds - $2.6 ($21.62) - 8 days
6. Gravity - $2.3 ($225.01) - 36 days
7. 12 Years a Slave - $1.85 ($12.6) - 22 days
8. Captain Phillips - $1.6 ($86.78) - 29 days
9. About Time - $1.5 ($3.02) - 8 days
10. Cloudy with Meatballs 2 - $.58 ($107.75) - 43 days
Thor: The Dark World should get $85-$90 million for the weekend. It will outperform the original Thor's opening of $60 million and it's another example of why November-December is just as good a release time as May-June-July. In fact, the move of Star Wars Episode VII from May 22, 2015, to December 18, 2015, didn't just give the studio time to make sure the movie was made right, but Avatar became the highest-grossing movie of all time by opening in December.
Ender's Game had a disappointing drop. The year-long negative campaign against Orson Scott Card couldn't have helped, but the reviews, while good, aren't screaming "must-see." It'll need to make its money back overseas. Last Vegas looks like it'll have decent legs with older moviegoers, who aren't as "must see it opening weekend!" as younger ticket-buyers tend to be. Free Birds is in freefall as families say to themselves, "Let's just wait for Disney's Frozen."
About Time expanded, but it's not going to be a hit. Rachel McAdams romances tend to do best when her leading man is famous enough to get his name above the title next to hers (The Notebook, The Vow).