Sunday, October 16, 2016

The Accountant #1, Kevin Hart #2 at box office

For the weekend of October 14-16, 2016, The Accountant was the easy #1. It had an intriguing marketing hook from the beginning, using Radiohead's "Everything in the Right Place" to focus on an OCD accountant who is also deadly. It opened slightly ahead of Argo and The Town, but reviews suggest it won't quite have the legs of those two films.

Kevin Hart's concert film opened about where it was expected.

Of the holdovers, I'm surprised The Birth of a Nation fell 61% in its second week. Maybe between the brutal subject matter and Nate Parker's controversial backstory, audiences weren't ready to go there.

Next week, I would expect Jack Reacher: Never Go Back to take the top spot.

Opens October 21
JACK REACHER: NEVER GO BACK with Tom Cruise, Cobie Smulders and Aldis Hodge.
BOO! A MADEA HALLOWEEN with Tyler Perry, Cassi Davis and Andre Hall.
OUIJA: ORIGIN OF EVIL with Elizabeth Reaser, Doug Jones and Lin Shaye.
KEEPING UP WITH THE JONESES with Zach Galifianakis, Jon Hamm and Isla Fisher.
I'M NOT ASHAMED with Masey McLain, Ben Davies and Cameron McKendry.

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