Sunday, January 29, 2017

Split stays #1, A Dog's Purpose #2

For the weekend of January 27-29, 2017, M. Night Shyamalan's Split held on to the top spot, with a very good 34.2% drop. Any time your second week is less than 40%, you know you have a word-of-mouth hit. By comparison, xXx 3 had a 59% drop.

Of the new releases, the Oscar-qualifying Gold fell on its face. Viewers weren't ready to watch a balding-capped Matthew McConaughey in a pale version of Wolf of Wall Street. The Founder found itself in a similar boat, but only dropping 21% without adding a single screen is a very good sign of people seeking it out.

The winner of the new releases was A Dog's Purpose, a family film opening right when December's releases are ready to dwindle and leave.

Resident Evil: The Final Chapter ends the franchise with a whimper instead of a bang.

Hidden Figures, meanwhile, in its fourth week of wide release, only dropped 11%.

Opens February 3
RINGS with Aimee Teegarden, Alex Roe, Vincent D'Onofrio and Johnny Galecki.
THE SPACE BETWEEN US with Gary Oldman, Asa Butterfield and Britt Robertson.

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