For the Memorial Day weekend of May 24-26, 2019, Aladdin was the predictable winner but it opened much higher than tracking had suggested. Despite mixed reviews to its marketing, the title, the familiar songs, and the idea of Will Smith as the Genie got people to flock to theaters for it.
Brightburn, the horror twist on the Superman origin story, never could build buzz. Meanwhile, Booksmart had fantastic reviews, but that message never got out to the general public.
Opens Friday
GODZILLA: KING OF THE MONSTERS with Kyle Chandler and Millie Bobby Brown.
ROCKETMAN with Taron Egerton, Jamie Bell, Richard Madden and Bryce Dallas Howard.
MA with Octavia Spencer, Diana Silvers, Juliette Lewis, Luke Evans and Allison Janney.
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