Madagascar still #1, Sandler flops

1. Madagascar 3 - $35.5 million ($120.45) - 2 wks (DW) -41.1%
. . . 4263 screens / $8327 per screen
2. Prometheus - $20.2 ($88.86) - 2 wks (Fox) -60.4%
. . . 3442 / $5869
3. Rock of Ages - $15.06 - 1 wk (WB)
. . . 3470 / $4340
4. Snow White & the Huntsman - $13.81 ($122.6) - 3 wks (U) -40%
. . . 3701 / $3730
5. That's My Boy - $13 - 1 wk (Sony)
. . . 3030 / $4290
6. Men in Black 3 - $10 ($152.68) - 4 wks (Sony) -28%
. . . 3135 / $3190
7. The Avengers - $8.85 ($586.74) - 7 wks (BV) -21.3%
. . . 2582 / $3427
8. The Best Exotic Marigold Hotel - $2.2 ($35.13) - 7 wks (FS) -32.7%
. . . 1184 / $1858
9. Moonrise Kingdom - $2.18 ($6.78) - 4 wks (Foc) +39.8%
. . . 178 / $12,253
10. What to Expect When Expecting - $1.33 ($38.77) - 5 wks (LG) -52%
. . . 1216 / $1094

Out of the top ten: Battleship, The Dictator.

Rock of Ages and That's My Boy both had production budgets in the $70-75 million range, and they'd need overseas help to break even, and I put greater faith in Rock of Ages (Cruise factor) being able to do that than Sandler. But bottom line, they're both disappointments.

Madagascar 3 shows the franchise still has legs, and they've really benefitted from being the first animated movie of summer. Makes me wonder how Brave's going to do.