Real Steel #1 again

Weekend box-office for October 14-16.

1. Real Steel - $16.3 million ($51.74) - 2 wks (BV) -40.3%
. . . 3440 screens / $4740 per screen
2. Footloose - $16.1 - 1 wk (Par)
. . . 3549 / $4536
3. The Thing - $8.7 - 1 wk (U)
. . . 2996 / $2904
4. The Ides of March - $7.5 ($22.15) - 2 wks (Sony) -28.4%
. . . 2199 / $3411
5. Dolphin Tale - $6.35 ($58.67) - 4 wks (WB) -30.5%
. . . 3286 / $1931
6. Moneyball - $5.5 ($57.71) - 4 wks (Sony) -26.2%
. . . 2840 / $1937
7. 50/50 - $4.32 ($24.33) - 3 wks (Sum) -23.7%
. . . 2391 / $1805
8. Courageous - $3.4 ($21.38) - 3 wks (TrS) -30.2%
. . . 1214 / $2801
9. The Big Year - $3.33 - 1 wk (Fox)
. . . 2150 / $1547
10. The Lion King 3D - $2.71 ($90.45) - 5 wks (BV) -41.1%
. . . 1970 / $1375
11. Dream House - $2.51 ($18.43) - 3 wks (U) -43.9%
. . . 2172 / $1155

Footloose had a respectable opening, but Real Steel, Lion King, and Dolphin Tale are all showing this is a family-film fall. The Thing had about as much luck as Fright Night in the R-rated 80's-remake department. The Big Year had a late, muddled marketing campaign, as though the studio forgot it was coming until two weeks ago.

Decent holdovers for the top ten, which bodes well for a big opening for Paranormal Activity 3 and probably a half-decent one for Three Musketeers 3D. (Remember when Orlando Bloom was the Next Big Thing? So quickly he warrants a "with" credit in a Paul WS Anderson movie.)

I'm actually surprised the marketing isn't making sure people know Christoph Waltz is in this one. I get highlighting Milla Jovovich doing stunts in her giant dress, but it's not as clear to me why they're not pointing out Waltz and Bloom are your main villains.