Saturday, August 7, 2010

Friday's Box Office

1. The Other Guys - $13.2 million - 1 day
2. Step Up 3-D - $6.6 - 1 day
3. Inception - $5.53 ($214.66) - 22 days
4. Dinner for Schmucks - $3.38 ($39.63) - 8 days
5. Salt - $3 ($83.88) - 15 days
6. Despicable Me - $2.92 ($202.92) - 29 days
7. Cats & Dogs 2 - $2.15 ($21.68) - 8 days
8. Charlie St. Cloud - $1.72 ($20.52) - 8 days
9. Toy Story 3 - $.86 ($394.13) - 50 days
10. Grown Ups - $.75 ($154.01) - 43 days
11. Twilight: Eclipse - $.74 ($291.55) - 38 days

So does this mean Will Ferrell is still a bigger movie-star than Steve Carell? Or maybe The Other Guys benefitted from a clearer marketing campaign and big supporting players like Mark Wahlberg, Dwayne Johnson, Samuel L. Jackson, Eva Mendes, Michael Keaton, Steve Coogan, etc. Either way it should get $38 million for the weekend and be another $100 million hit for Ferrell.

"One move can change a generation." That line from the Step Up 3-D trailer always makes me giggle. Unless you're already Chuck Berry or Michael Jackson, I'm not really sure how much truth there is to that sentiment. It should get $18 million and therefore be considered successful.

Inception's finally been knocked from the top perch, but mission accomplished money-wise for all involved. If it's not nominated for Best Picture this year it's a crime, especially when there are ten nominees now.

Everything else is petering out. Schmucks won't match what Date Night did. Salt might still squeak across the $100 million mark. Cats & Dogs 2 and Charlie St. Cloud are going to quickly disappear.

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