Monday, August 19, 2013

Butler wins weekend

1. The Butler - $25.01 million - 1 wk (Wein)
 . . . 2933 screens / $8527 per screen
2. We're the Millers - $17.78 ($69.51) - 2 wks (WB) -32.7%
 . . . 3325 / $5347
3. Elysium - $13.6 ($55.91) - 2 wks (TS) -54.4%
 . . . 3284 / $4141
4. Kick-Ass 2 - $13.57 - 1 wk (U)
 . . . 2940 / $4615
5. Planes - $13.14 ($45.09) - 2 wks (BV) -40.9%
 . . . 3716 / $3536
6. Percy Jackson 2 - $8.38 ($38.9) - 2 wks (Fox) -41.8%
 . . . 3080 / $2719
7. Jobs - $6.7 - 1 wk (OR)
 . . . 2381 / $2814
8. 2 Guns - $5.57 ($59.22) - 3 wks (U) -50.5%
 . . . 2471 / $2255
9. The Smurfs 2 - $4.6 ($56.91) - 3 wks (Sony) -50.7%
 . . . 2349 / $1958
10. The Wolverine - $4.43 ($120.46) - 4 wks (Fox) -44.9%
 . . . 2058 / $2150
11. The Conjuring - $3.91 ($127.86) - 5 wks (WB) -41%
 . . . 2001 / $1954
12. Despicable Me 2 - $3.78 ($345.99) - 7 wks (U) -36.1%
 . . . 1818 / $2080
13. Paranoia - $3.5 - 1 wk (Rel)
 . . . 2459 / $1423
14. Blue Jasmine - $2.36 ($9.49) - 4 wks (SP) +.6%
 . . . 229 / $10,301

I know its official title is Lee Daniels' The Butler, but that's only because Warner Bros. decided to be jerks about rights to the title.  The Butler is a showcase for Oprah Winfrey (reminding us all she was an actress first) and a parade of extended cameos portraying Presidents and First Ladies through the decades. I haven't seen it yet, but at best, this is Forest Whitaker's Remains of the Day opportunity.

This is a summer where half the sequels are just not living up to their predecessors.  Kick-Ass 2 swapped Nicolas Cage for Jim Carrey, but Carrey decided a few months ago he's had a change of heart about violence in film and therefore wouldn't promote the movie.  Percy Jackson 2 and Smurfs 2 are also films where their business isn't justifying their greenlighting, but I suppose they rely more on families buying the DVDs or renting VOD to make their money back.  Red 2 can't leave theaters fast enough.

Jobs wound up being a trifle.  Paranoia completely squandered the talents of Harrison Ford and Gary Oldman.  These movies might have fared better opening in September.

In holdovers, We're the Millers is the surprise hit of the summer and could make its way to $100 million.  A 32.7% drop in week 2 is a sign that audiences are disagreeing with critics.  It occurs to me that it reunites two of the stars from Horrible Bosses (Jennifer Aniston, Jason Sudeikis), the slightly less surprising hit from its summer.

Neill Blomkamp's Elysium isn't quite doing the business of District 9.  Its going to need to be a hit overseas if it wants to make a profit.

Planes had a mere $50 million budget, so it's proving to have been worth a theatrical run.  In fact, Planes: Fire & Rescue will be hitting theaters next summer.

In limited release, Austenland had a $10,650 per screen average on 4 screens.

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