Sunday, August 25, 2013

The Butler still #1


1. The Butler - $17.02 million ($52.28) - 2 wks (Wein) -30.9%
 . . . 3110 screens / $5472 per screen
2. We're the Millers - $13.5 ($91.74) - 3 wks (WB) -24.9%
 . . . 3445 / $3919
3. The Mortal Instruments - $9.3 - 1 wk (SG)
 . . . 3118 / $2983
4. The World's End - $8.94 - 1 wk (Foc)
 . . . 1549 / $5773
5. Planes - $8.57 ($59.59) - 3 wks (BV) -36%
 . . . 3378 / $2536
6. Elysium - $7.1 ($69.05) - 3 wks (TS) -48.1%
 . . . 2913 / $2437
7. You're Next - $7.05 - 1 wk (LG)
 . . . 2437 / $2893
8. Percy Jackson: Sea of Monsters - $5.2 ($48.35) - 3 wks (Fox) -40.6%
 . . . 2730 / $1905
9. Blue Jasmine - $4.3 ($14.8) - 5 wks (SP) +87.7%
 . . . 1283 / $3352
10. Kick-Ass 2 - $4.27 ($22.42) - 2 wks (U) -68%
 . . . 2945 / $1450
11. 2 Guns - $3.39 ($65.38) - 4 wks (U) -41.7%
 . . . 1841 / $1840

Summer's winding down, which means new releases aren't doing so well, and the movies people like grow longer legs. The Butler is doing long-road business and could get to $100 million domestic.  Surprise hit We're the Millers is still going strong, and even Planes is keeping kids going.  Blue Jasmine expanded wide, and while it won't be doing Midnight in Paris numbers, it's still turning out to be more successful than any other Woody Allen movie of the past five years.  In fact, if it makes it to $24 million, it'll be the fifth Woody movie in history to do so. (Midnight in Paris is the only Woody movie to pass $50 million.)

The Mortal Instruments is another attempt to start a franchise based on a series of YA novels, but it's DOA.  For every Twilight or Hunger Games, there's a Beautiful Creatures.  The World's End and You're Next are both modestly budgeted, but it's still disappointing not a single new release hit the $10 million mark.

Next week we get the One Direction movie, as well as two throaways that should bomb (Getaway and Closed Circuit), and then fall starts, and it'll do so with Riddick, the third movie starring Vin Diesel as the guy who can see in the dark.

In limited release, The Grandmaster and Short Term 12 both opened strong.

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