For the weekend of September 2-4, 2016, all newcomers failed to entice, allowing Don't Breathe to remain the #1 movie. Its mere 40% drop is a good sign this suspense film will have long legs and manage to stay in multiplexes while the wave of September releases washes everything else out.
Pretty low drops for several films. Suicide Squad is well in the profiting range, having passed $672 million worldwide. Pete's Dragon and Kubo & the Two Strings have been two family films that have underperformed their budgets domestically and will need strong overseas showing to break even.
So about those new releases. No Manches Frida had a great opening for its amount of screens. It follows in the tradition of Un Gallo Con Muchos Huevos, in that it looks like Lionsgate's plan is to release a Spanish language film on a few hundred screens in late August/early September, and so far, it's working.
The Light Betweens Oceans featured a solid cast with a heavy, emotional premise, and the marketing never gave it that "must see" feel. Just looked like a bummer. Morgan, meanwhile, flat-out bombed. I saw it opening night, and there were only eight people at my screening.
Bad Moms crossed the $100 million mark.
Opens September 9
SULLY with Tom Hanks, Aaron Eckhart, Laura Linney and Anna Gunn.
WHEN THE BOUGH BREAKS with Morris Chestnut and Regina Hall.
THE DISAPPOINTMENTS ROOM with Kate Beckinsale and Lucas Till.
THE WILD LIFE with the voices of Jeff Doucette and Sandy Fox.
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