Sunday, March 31, 2013

GI Joe is #1, Tyler Perry #3, Host #6


For the weekend of March 29-31.

1. GI Joe: Retaliation - $41.2 million ($51.71) - 1 wk (Par)
 . . . 3719 screens / $11,078 per screen
2. The Croods - $26.5 ($88.62) - 2 wks (Fox) -39.3%
 . . . 4065 / $6519
3. Tyler Perry's Temptation - $22.3 - 1 wk (LG)
 . . . 2047 / $10,894
4. Olympus Has Fallen - $14 ($54.74) - 2 wks (FD) -53.9%
 . . . 3106 / $4507
5. Oz the Great & Powerful - $11.61 ($198.28) - 4 wks (BV) -46.2%
 . . . 3324 / $3491
6. The Host - $11 - 1 wk (OR)
 . . . 3202 / $3436
7. The Call - $4.8 ($39.48) - 3 wks (TriS) -46.1%
 . . . 2439 / $1968
8. Admission - $3.25 ($11.76) - 2 wks (Foc) -47.1%
 . . . 2161 / $1505
9. Spring Breakers - $2.76 ($10.1) - 3 wks (A24) -43.2%
 . . . 1379 / $2000
10. The Incredible Burt Wonderstone - $1.3 ($20.58) - 3 wks (WB) -69.9%
 . . . 1575 / $825
11. Identity Thief - $1.09 ($129.91) - 8 wks (U) -57.8%
 . . . 1082 / $1010

GI Joe: Retaliation survived bad reviews to nab a big opening weekend.  It was supposed to open last summer, but they wanted reshoots to beef up Channing Tatum's part (he'd originally been slated to die in the first scene).  The other wide releases - Tyler Perry's Temptation: Confessions of a Marriage Counselor and The Host - received even worse reviews.

With a cast like Tatum, Bruce Willis and Dwayne "The Rock" Johnson, GI Joe looks like a younger, better Expendables spinoff.

The marketing never came together for The Host. There was never a final sell, and tracking numbers fell off for it the last week.

I keep waiting for Tyler Perry's Phone Book to be released to big numbers.

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