Monday, March 4, 2013

Jack is #1 but a bomb nonetheless


1.  Jack the Giant Slayer - $28.01 million - 1 wk (NL)
 . . . 3525 screens / $7946 per screen
2.  Identity Thief - $9.71 ($107.43) - 4 wks (U) -30.8%
 . . . 3230 / $3005
3.  21 and Over - $9 - 1 wk (Rel)
 . . . 2771 / $3248
4.  The Last Exorcism Part II - $8.03 - 1 wk (CBS)
 . . . 2700 / $2974
5.  Snitch - $7.7 ($24.41) - 2 wks (Sum) -41.5%
 . . . 2511 / $3067
6.  Escape from Planet Earth - $6.73 ($43.21) - 3 wks (Wein) -37%
 . . . 3110 / $2163
7.  Safe Haven - $6.3 ($57.09) - 3 wks (Rel) -39.7%
 . . . 2951 / $2135
8.  Silver Linings Playbook - $5.94 ($115.52) - 16 wks (Wein) +3.3%
 . . . 1836 / $3236
9.  A Good Day to Die Hard - $4.5 ($59.62) - 3 wks (Fox) -55.7%
 . . . 2589 / $1738
10. Dark Skies - $3.56 ($13.45) - 2 wks (Dim) -56.6%
 . . . 2313 / $1537
11. Warm Bodies - $2.65 ($62.01) - 5 wks (Sum) -45.1%
 . . . 1930 / $1373
12. Life of Pi - $2.3 ($116.94) - 15 wks (Fox) +43.3%
 . . . 626 / $3674
13. Argo - $2.21 ($132.76) - 21 wks (WB) +20.7%
 . . . 985 / $2239
14. Side Effects - $1.78 ($28.1) - 4 wks (OR) -47.1%
 . . . 1112 / $1598
15. Quartet - $1.76 ($11.16) - 8 wks (Wein) +56.3%
 . . .725 / $2428
16. Zero Dark Thirty - $1.3 ($93.6) - 11 wks (Sony) -41.7%
 . . . 722 / $1801
17. Django Unchained - $1.02 ($160.32) - 10 wks (Wein) +5.4%
 . . . 983 / $1042
18. Lincoln - $1.01 ($180.09) - 17 wks (BV) -32.1%
 . . . 652 / $1541
19. Beautiful Creatures - $.92 ($18.53) - 3 wks (WB) -74.4%
 . . . 1075 / $859
20. Wreck-It-Ralph - $.58 ($187.39) - 18 wks (BV) -11%
 . . . 352 / $1634
21. Les Miserables - $.56 ($147.62) - 10 wks (U) -11.8%
 . . . 352 / $1591

Jack the Giant Slayer had a $200 million production budget, so a $28 million opening puts it in the same "bomb" company as John Carter and Battleship.

The weekend after the Oscars benefitted the winners.  Argo, Life of Pi, Silver Linings Playbook and Django Unchained all saw upticks in their business.  Of 2013 titles, Identity Thief is the big winner.  Even with weak reviews (24% RotTom ranking) it's a hit with audiences.

This all sets the table for Oz The Great and Powerful to have a huge opening this weekend.

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