Tuesday, June 25, 2013

Box Office Tracking - 6/25/13

Looking ahead at how upcoming movies are tracking.

Opens June 28
THE HEAT - $35 million, $140 total
WHITE HOUSE DOWN - $34 million, $110 total

Opens July 4
DESPICABLE ME 2 - $76 million, $353 total
THE LONE RANGER - $35 million, $135 total

Opens July 12
PACIFIC RIM - $55 million, $185 total
GROWN UPS 2 - $40 million, $128 million

Opens July 19
THE CONJURING - $23 million, $65 total
RED 2 - $22 million, $71 total
TURBO - $21 million, $80 total
R.I.P.D. - $12 million, $30 total

Opens July 26
THE WOLVERINE - $65 million, $160 total

Opens August 2
2 GUNS - $43 million, $127 total
THE SMURFS 2 - $26 million, $100 total

Opens August 9
ELYSIUM - $30 million, $90 total
WE'RE THE MILLERS - $22 million, $83 total
PERCY JACKSON 2 - $20 million, $77 total
PLANES - $17 million, $70 total

Opens August 16
KICK-ASS 2 - $25 million, $58 total
THE BUTLER - $17 million, $68 total
PARANOIA - $11 million, $32 total
JOBS - $10 million, $28 total

At one point, The Heat and White House Down were both flirting with a $40 million opener, but with the giant success of Monster U and World War Z, they've both settled into the mid-30's.

Disney has to be happy with The Lone Ranger numbers.  Domestically, no, that's not great, but Depp translates great overseas, and it will wind up being a profitable venture after all.  Despicable Me 2 already has its spinoff movie Minions in the works.

R.I.P.D. still has a lot of work to do to prove it's not a Men in Black ripoff (even if that's what it essentially is.)

The Wolverine anticipation is increasing.  It benefits greatly from being the only movie opening that week.

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