Wednesday, August 3, 2011

Weekend Box Office

1. Cowboys & Aliens - $36.43 million - 1 wk (U)
. . . 3750 screens / $9715 per screen
2. The Smurfs - $35.61 - 1 wk (Sony)
. . . 3395 / $10,489
3. Captain America - $25.55 ($117.42) - 2 wks (Par) -60.7%
. . . 3715 / $6879
4. Harry Potter 8 - $21.98 ($318.51) - 3 wks (WB) -53.7%
. . . 4145 / $5302
5. Crazy Stupid Love - $19.1 - 1 wk (WB)
. . . 3020 / $6326
6. Friends with Benefits - $9.28 ($38.18) - 2 wks (SG) -50.2%
. . . 2926 / $3170
7. Horrible Bosses - $7.19 ($96.29) - 4 wks (NL) -39.5%
. . . 2510 / $2864
8. Transformers 3 - $6.09 ($338.01) - 5 wks (Par) -49.5%
. . . 2604 / $2337
9. Zookeeper - $4.3 ($68.83) - 4 wks (Sony) -50.6%
. . . 2418 / $1779
10. Cars 2 - $2.35 ($182.12) - 6 wks (BV) -58.5%
. . . 1763 / $1332
11. Winnie the Pooh - $1.78 ($22.44) - 3 wks (BV) -65.6%
. . . 1632 / $1089
12. Midnight in Paris - $1.16 ($46.85) - 11 wks (SPC) -35.9%
. . . 471 / $2456

Cowboys & Aliens may have won the #1 spot, but considering it cost $50 million more than Smurfs to make and had higher tracking numbers right up until Friday morning... well, it's a disappointment for Universal. That opening is great if you're Super 8, but for a movie with that pedigree, C&A needed to do better. Personally the marketing campaign never seemed to get out of teaser mode.

As for Smurfs, well, it was review-proof. I'm stunned it did this well; I thought overall it would bomb. Don't underestimate the power of nostalgia. Or Neil Patrick Harris.

Crazy Stupid Love is that PG-13 adult rom-com-dram that should've opened stronger, but might have done so in the spring or fall, with less competition.

After two weeks, Captain America has already passed Green Lantern. That 60% drop in week 2 is a little worrisome, but after such a strong week 1, it still looks possible to catch Thor's $180 million domestic.

Harry will catch up to the Transformers. Might take two more weekends, but he'll get there.

This has been a low year for animation in general. They're all selling tickets, it's just that none of them have broken out. Rio's the only one to exceed expectations gross-wise. Neither Kung Fu Panda 2 nor Cars 2 will make it to $200 million, which was an unthinkable prospect in spring.

Further down, Bad Teacher's still stuck at $96 million. Probably won't pass the magical $100 million mark.

The Sarah Palin doc The Undefeated lost 10 of its 14 theaters in week 3 and fell 79.4%.

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