Sunday, August 7, 2011

Weekend Box Office

1. Rise of the Planet of the Apes - $54 million (Fox)
. . . 3648 screens / $14,803 per screen
2. The Smurfs - $21 ($76.2) - 2 wks (Sony) -41%
. . . 3395 / $6186
3. Cowboys & Aliens - $15.75 ($67.37) - 2 wks (U) -56.8%
. . . 3754 / $4195
4. The Change-Up - $13.5 - 1 wk (U)
. . . 2913 / $4635
5. Captain America - $13 ($143.18) - 3 wks (Par) -49.1%
. . . 3620 / $3591
6. Harry Potter 7 Pt. 2 - $12.16 ($342.8) - 4 wks (WB) -44.7%
. . . 3175 / $3830
7. Crazy Stupid Love - $12.1 ($42.19) - 2 wks (WB) -36.7%
. . . 3020 / $4007
8. Friends with Benefits - $4.7 ($48.54) - 3 wks (SG) -49.3%
. . . 2398 / $1960

The Smurfs might get to the $100 million mark. Doesn't look as good for Cowboys & Aliens.

For the new openings, Rise of the POTA did great, and the reviews are surprisingly strong. It should dominate August. The Change-Up is one too many R-rated comedies for the summer. Bad reviews and ill-conceived marketing. They never should have featured baby poo hitting Jason Bateman in the face. And one can't help shake the feeling that Bateman & Reynolds aren't that different.

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