Tuesday, February 19, 2013
Weekend Box Office - 2/17/13
1. A Good Day to Die Hard - $25 million ($33.24) - 1 wk (Fox)
. . . 3553 screens / $7036 per screen
2. Identity Thief - $23.44 ($70.73) - 2 wks (U) -32.2%
. . . 3165 / $7405
3. Safe Haven - $21.43 ($30.26) - 1 wk (Rel)
. . . 3223 / $6649
4. Escape from Planet Earth - $16.07 - 1 wk (Wein)
. . . 3288 / $4886
5. Warm Bodies - $9 ($50.22) - 3 wks (Sum) -20.7%
. . . 2897 / $3107
6. Beautfiul Creatures - $7.46 ($10) - 1 wk (WB)
. . . 2950 / $2529
7. Side Effects - $6.31 ($19.13) - 2 wks (OR) -32.2%
. . . 2605 / $2421
8. Silver Linings Playbook - $6.09 ($98.46) - 14 wks (Wein) -5.2%
. . . 2202 / $2765
9. Hansel & Gretel - $3.47 ($49.7) - 4 wks (Par) -39.7%
. . . 2103 / $1650
10. Zero Dark Thirty - $3.1 ($88.03) - 9 wks (Sony) -22.6%
. . . 1522 / $2037
Four new movies invaded multiplexes over Valentine's Day weekend, with varying results. A Good Day to Die Hard was #1, but with its $92 million production budget, Fox had been hoping for more in the range of $45 million for its first four days. Word has it it's the worst one of the series, so I expect it to drop quickly over the next couple weeks.
Safe Haven is this spring's low-budget weepie that outperformed expectations. Josh Duhamel and Julianne Hough don't have the star power of Rachel McAdams and Channing Tatum, but Relativity Pictures has to be pleased with its performance. (Hough can't open a movie with Tom Cruise, but she can with Duhamel!)
Escape from Planet Earth wasn't screened for critics and didn't have much publicity, but there's a drought of kids movies in multiplexes right now, so it did its job.
Beautiful Creatures was hoping to bank on the supernatural-YA fad, but there may be a few reasons why it bombed. For one, no one has heard of either of the leads. When Twilight was greenlit, Kristen Stewart was at least a recognizable name (not to mention it had a much bigger fanbase). I've heard that it changes a lot of the book as well, so the built-in audience isn't happy with that either.
Identity Thief and Warm Bodies are strong holdovers; both can be considered successes.